Home/Tools/Calculators/ROI Calculator

ROI Calculator

Calculators

Calculate profit, return on investment and annualized ROI, with fees included.

⚡ Instant🔒 Private, in your browser🆓 Free, no sign-up👥 For everyone
Your data never leaves your browser. We do not store inputs.

Quick answer

What is the ROI if $10,000 grows to $13,500 in 3 years?

The profit is $3,500, which is an ROI of 35.0%. Spread over 3 years that is an annualized return of 10.5% a year.

Return on $10,000 invested
Final valueProfitROIAnnualized over 3 years
$11,000$1,00010.0%3.2%
$12,500$2,50025.0%7.7%
$13,500$3,50035.0%10.5%
$15,000$5,00050.0%14.5%
$20,000$10,000100.0%26.0%
Formula:
ROI = (final value − amount invested) ÷ amount invested × 100. Annualized return = (final value ÷ amount invested)^(1 ÷ years) − 1.
Assumptions:
A single investment with no additional deposits, withdrawals, fees or taxes during the period.

These figures are computed with the same formulas as the ROI Calculator above. Change the inputs in the tool to see your own result.

What ROI Calculator does

The ROI Calculator measures return on investment: profit as a percentage of what you put in. Enter the amount invested and the final value, add any fees, and optionally the length of the investment to get the annualized ROI, which lets you compare investments of different lengths fairly. Results include the profit or loss, ROI percentage and return multiple, with the formula shown.

FV
Reviewed by the FreeToolsVerse team · Last updated · How we check our tools

Features and benefits

  • Calculates three metrics at once — net profit, ROI percentage, and return multiplier — so you don't have to compute a multiplier by hand
  • Works for any cost-vs-return scenario, not just financial investments: ad campaigns, courses, equipment purchases, renovations
  • One-click Copy Results button formats profit, ROI%, and multiplier as text you can paste into a report or spreadsheet
  • Instant recalculation with no page reload, so you can test several what-if numbers back to back
  • Runs entirely in your browser — investment figures are never uploaded or stored

How to use ROI Calculator

  1. Enter the amount you invested and the final value or total return
  2. Add fees or extra costs if any, so they count against the return
  3. Optionally enter the number of years to see the annualized ROI
  4. Read the profit, ROI, return multiple and annualized ROI, then copy the summary

Who should use it

Made for everyone. Typical uses:

  • Evaluating whether a marketing campaign's revenue justified its ad spend
  • Comparing ROI across two different investment opportunities before committing funds
  • Measuring the return on a home renovation before deciding whether to sell

Example

You invest $1,000 and it is worth $1,500 two years later. Profit is $500 and ROI is 50%, a 1.5x multiple. Because it took two years, the annualized ROI is 22.47% per year, a fairer figure to compare with a one-year investment that returned 20%.

Limitations and accuracy

ROI ignores risk, taxes and the time value of money unless you use the annualized figure, and it says nothing about cash flows along the way. Two investments with the same ROI are not equally good if one was riskier or took much longer.

Accuracy: Formulas follow standard published methods and are checked against worked reference examples. Results are estimates based on the values you enter and do not replace advice from a qualified professional.

Expert Tip

When comparing two investments, look at the multiplier alongside the ROI percentage — a small investment with a high ROI% can still return fewer absolute dollars than a larger one with a lower ROI%, so decide which matters more for your goal before choosing.

Frequently asked questions

What is the ROI formula?
ROI = (final value − cost) ÷ cost × 100. Add fees to the cost so they reduce the return.
What is annualized ROI?
It is the steady yearly rate that would produce the same total return over the whole period, calculated as (final ÷ cost)^(1/years) − 1. It makes investments of different lengths comparable.
What is a good ROI?
It depends on the risk and the time. Broad US stock market returns have averaged roughly 10% a year before inflation (about 7% after), with large swings, while marketing or business projects are judged against their own targets.
Can ROI be negative?
Yes. If the final value is below the cost the ROI is negative and the tool shows a loss.
How is ROI used in marketing?
Divide the profit an ad campaign generated by what you spent on it, including creative and management costs. An ROI above 0% means it paid for itself.

ROI Calculator: the complete guide

What ROI tells you

Return on investment measures how much profit you made compared with what you put in: ROI = (final value − cost) ÷ cost × 100. If you invest $1,000 and it becomes $1,500, the profit is $500 and the ROI is 50 percent. It is the simplest way to compare an investment, a marketing campaign, a renovation or a piece of equipment on a common scale.

Because ROI is a ratio, it removes the size of the investment from the comparison. A $200 project that returns $300 and a $20,000 project that returns $30,000 both have an ROI of 50 percent. Whether they are equally good depends on the risk, the time and what else you could have done with the money.

Why time matters: annualized ROI

A 50 percent return sounds impressive, but a return over ten years is not the same as one over one year. Annualized ROI converts the total return into a steady yearly rate: (final ÷ cost)^(1 ÷ years) − 1. A 50 percent gain over two years is 22.47 percent a year. A 30 percent gain on $20,000 that took three years is only 9.14 percent a year, which may be less attractive than a savings account with less risk.

Whenever two investments have different lengths, enter the number of years and compare the annualized figures. The calculator shows both so you never confuse a long, slow gain with a quick one.

Include every cost

ROI is only as honest as the costs you enter. Add transaction fees, commissions, taxes you have to pay, maintenance and the value of your own time if it is significant. A rental property that returns $26,000 on $20,000 looks like a 30 percent gain until you subtract agent fees and repairs. The calculator has a fee field so costs reduce the return.

For businesses, marketing ROI should include the ad spend, the agency or freelancer, the creative work and any tools bought for the campaign. If an ad campaign cost $5,000 and generated $8,000 of profit-relevant revenue, the profit is $3,000 and the ROI is 60 percent. Use profit, not revenue, on the returned side wherever you can.

Good ROI is relative

There is no universal good ROI. It depends on the risk taken, the time and the alternatives. Broad US stock market returns have averaged roughly 10 percent a year before inflation, or about 7 percent after it, but with large swings from year to year. A safe savings product pays less with much lower risk. A project that returns 15 percent a year but could lose everything is not comparable with a bank deposit.

  • Compare against your alternatives: what else could this money do at a similar risk?
  • Compare on the same time basis, using annualized ROI.
  • Ask what could go wrong, and what the worst realistic result is.
  • For investments with regular deposits or withdrawals, use a money-weighted return (IRR), which this simple calculator does not compute.

ROI, CAGR and profit margin

These related measures answer different questions. ROI is total gain relative to cost. CAGR is the steady yearly growth rate between a start and end value, and it is the same as annualized ROI when there are no interim cash flows. Profit margin measures profit as a share of revenue. If you want to see how a return builds up with regular deposits, use the Compound Interest Calculator, and use the Break-Even Calculator to find the sales needed to recover an investment in a business.

The article how to calculate ROI works through examples for stocks, property and marketing.

Limits of ROI

ROI ignores risk, so a lucky bet and a well-founded investment can show the same number. It ignores the timing of cash flows unless you annualize, and it treats gains and losses symmetrically, although a 50 percent loss needs a 100 percent gain to recover. It is a starting point for comparison, not a full analysis, and nothing here is financial advice. The calculation runs in your browser and nothing you enter is stored or sent.

Learning resources

Explore more in Calculators, read the guides and articles, or see how we test our tools.

Share This Tool