Estimate what your website traffic could earn from ads, by page RPM or by CTR and CPC.
The AdSense Revenue Calculator estimates how much money a website can earn from ads from its traffic. Enter daily visitors and pages per visit, then either a page RPM (revenue per 1,000 pageviews, the most reliable method) or a click-through rate and cost per click. It shows the estimated daily, monthly and yearly earnings, and a table of what the same traffic earns at different RPMs so you can see best and worst cases before you build a plan around them.
Made for everyone. Typical uses:
A site with 1,000 visitors a day viewing 1.5 pages each has 1,500 pageviews a day. At a $5 page RPM, that is 1,500 ÷ 1,000 × $5 = $7.50 a day, about $228 a month and $2,737 a year. At a $2 RPM the same traffic earns $91 a month; at $12 it earns $548.
This is an estimate, not a promise. Real earnings depend on your topic, where your visitors live, device mix, ad placement, seasonality and whether your site is approved for AdSense. RPM values on new sites are often lower than on established ones.
Accuracy: Formulas follow standard published methods and are checked against worked reference examples. Results are estimates based on the values you enter and do not replace advice from a qualified professional.
Expert Tip
Use your own RPM from the AdSense reports as soon as you have it. Before then, plan with the low end of the range, not the high end.
Ad revenue is the product of traffic and how much each visit earns. The traffic side is the number of visitors and the pages each views. The earnings side depends on your topic, the countries your visitors are in, the devices they use, how many ads are on the page, where they sit and how often people interact with them. All of these come together in one number: page RPM, the revenue per 1,000 pageviews.
The formula is simple: daily earnings = pageviews ÷ 1,000 × RPM. A site with 1,000 visitors a day viewing 1.5 pages each has 1,500 pageviews. At a $5 RPM that is $7.50 a day, about $228 a month and $2,737 a year. RPM is the number to use for planning because it already includes clicks, click values and ad coverage.
The calculator gives you two estimation methods. The RPM method is the most reliable when you know your RPM, or have a reasonable guess. The CTR method starts from the share of pageviews that produce a click and the average payment per click: pageviews × CTR × cost per click. It is useful for understanding what is behind RPM, but both CTR and cost per click vary so much that the answer is a rough guide.
If you have no data yet, use a low, medium and high RPM and look at the sensitivity table under the result. It shows monthly and yearly earnings for the same traffic at RPMs from $1 to $20. Plan your costs and expectations around the low end.
Different sites in different niches earn very different RPMs. Personal finance, insurance, legal and software topics attract advertisers who pay more per click, while entertainment and general news usually pay less. Visitors from higher-income countries are worth more to advertisers. Layout matters too: ads that are placed in view without hurting the reading experience earn more than ads no one sees.
Work backwards from your goal. To earn $1,000 a month at a $5 RPM you need 200,000 pageviews a month, or about 6,600 a day. At a $10 RPM you need half that. A modest goal of $150 a month needs 30,000 pageviews at a $5 RPM. Growing traffic from search takes time and consistent, useful content, which is why a realistic plan is measured in months and years.
Traffic also has to be earned honestly. Do not buy traffic, click your own ads or ask others to click them, because these are violations of ad program policies that can end in a permanent ban.
Estimates assume your site is approved and serving ads. Ad programs such as Google AdSense review sites for original, useful content, clear navigation, accurate information, required pages such as privacy policy and contact details, and a good user experience. A site with thin, copied or auto-generated content is unlikely to be approved. Publishing helpful guides, tools and articles, earning steady search traffic and making the site easy to use comes first; the calculator is for planning what that traffic could be worth.
If your audience is on video, the YouTube Earnings Calculator uses views and CPM instead. To judge whether a paid promotion is worth it, compare the ad cost with the extra revenue using the ROI Calculator, and to see the sales needed to cover the costs of a site business use the Break-Even Calculator. The article how much can a website earn from AdSense goes deeper into RPM and realistic expectations. This calculator is an estimate, not a promise, and nothing you enter is stored or sent.
How ad revenue is calculated, what page RPM means, how much traffic you need for a monthly target, and what affects earnings, without inflated promises.
What CPM and RPM mean, how YouTube's 55% creator share and the share of views that show ads change the numbers, with a worked estimate for 10,000 daily views.
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