Estimate YouTube channel earnings based on views, CPM, and engagement.
The YouTube Earnings Calculator estimates ad revenue from your average daily views. Enter the views, the CPM you expect (what advertisers pay per 1,000 ad impressions) and the percentage of views that actually show an ad, and it applies YouTube's 55 percent creator share for long-form videos to give your estimated earnings per day, per month and per year, plus your RPM, the revenue you keep per 1,000 views. A table shows the same views at CPMs from $1 to $15, so you can see how much the niche and audience matter. Nothing is connected to your channel and everything runs in your browser.
Made for everyone. Typical uses:
A channel with 10,000 daily views, a $5 CPM and 60 percent of views showing ads has 6,000 ad impressions a day. That is $30 of ad revenue (6 x $5), of which the creator keeps 55 percent: $16.50 a day, about $502 a month and $6,023 a year, an RPM of $1.65. At a $2 CPM the same views give $6.60 a day.
This estimates long-form ad revenue only. Shorts, memberships, Super Chat, sponsorships and YouTube Premium revenue are not included, the 55 percent share is YouTube's standard rate for long-form videos and can change, and a month is taken as 365 divided by 12 days. CPM and the ad-showing percentage vary by niche, audience country, season and video length, so treat the result as a scenario, not a forecast.
Accuracy: Formulas follow standard published methods and are checked against worked reference examples. Results are estimates based on the values you enter and do not replace advice from a qualified professional.
Expert Tip
If you have a channel, replace the generic CPM with the real figures from YouTube Studio: use your own RPM to sanity-check the result, and your own share of views that show ads. Those two inputs move the estimate far more than the view count does.
When an ad plays on a video in the YouTube Partner Program, the advertiser pays a rate per thousand ad impressions, called CPM. For standard long-form videos, creators receive 55 percent of the net ad revenue. Not every view shows an ad: some viewers use ad blockers or premium accounts, some videos are not eligible for every ad format, and some views come from places with little advertiser demand. The calculator therefore asks for the share of views that show ads.
Take a channel with 10,000 views a day and a 5 dollar CPM. If 60 percent of views show an ad, that is 6,000 impressions, worth 6,000 ÷ 1,000 × $5 = $30 of ad revenue. The creator's 55 percent is $16.50 a day, about $501.88 a month and $6,022.50 a year. Divided by the views, this is an RPM of $1.65, the revenue per 1,000 views that the creator actually keeps.
These terms are often mixed up. CPM is what advertisers pay per 1,000 ad impressions. RPM is what you earn per 1,000 views, after YouTube's share and including views that show no ad, so it is always lower than CPM. YouTube Studio reports both, and using your own numbers gives a far better estimate than any average. If you do not yet have data, use a low, medium and high case and the CPM table under the result to see the range.
The calculator estimates long-form ad revenue only. YouTube Shorts are paid from a shared pool with a different, usually much lower, rate per view. Channel memberships, Super Chat, Super Thanks, sponsorships, affiliate links and merchandise are separate income streams, and for many creators they matter more than ads. Treat the calculator's result as the ad-revenue baseline and add the others based on your own experience.
The revenue you see on screen is also before tax and before any share paid to a network or agency, if you have one.
Three levers increase revenue: more views, more ad-eligible views and a higher rate per view. More views come from videos that people search for and share, consistent uploads and good thumbnails and titles. More ad-eligible views come from advertiser-friendly content and longer videos with sensible ad breaks. A higher rate comes from a valuable audience: if your videos help people make purchases or solve business problems, advertisers pay more to reach them.
Test with the calculator: doubling views doubles earnings, but improving your CPM from $3 to $6 does the same without any extra audience. For a related site-based estimate, the AdSense Revenue Calculator uses page RPM.
Earnings depend on watch time and audience, and most channels take a long time to reach a meaningful income. The Partner Program has minimum requirements before ads can run, which YouTube sets and changes, so check the current thresholds in YouTube Studio. Use the calculator to set targets: how many daily views would I need to earn a given monthly amount at a given CPM? Once you know the income, the Salary Calculator shows what it works out to per hour of work, the ROI Calculator tells you whether equipment or ads are paying back, and the Break-Even Calculator helps when a channel has real running costs. For example, $500 a month at the figures above needs about 10,000 daily views. Nothing you enter is stored or sent anywhere.
What CPM and RPM mean, how YouTube's 55% creator share and the share of views that show ads change the numbers, with a worked estimate for 10,000 daily views.
How ad revenue is calculated, what page RPM means, how much traffic you need for a monthly target, and what affects earnings, without inflated promises.
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